In the transportation and travel realm, there is a phrase called “Transportation Demand Management” or TDM.
There are typically a few goals for a TDM program:
- Reduce automobile travel during peak periods, and therefore reduce rush hour congestion severity and duration, or
- Reduce automobile travel overall, and therefore reduce emissions and related environmental impacts
Under TDM, the goal is to adjust travel demands to bicycling, walking, bus transit, vanpooling, or carpooling modes — or to “teleworking,” which eliminates the commuting trip.
The Triangle market scores comparatively high regarding telework, and rather low regarding transit use, but the latter is at least partially due to the current lack of broad, time-efficient options for bus and commuter rail travel. We expect the number of viable transit options to ratchet up over the next 5-10 years as bus rapid transit, commuter rail, and other frequent service options come on line and transit fare policies continue to simplify.
Whether you provide flexible work schedules, preferential parking for carpoolers/vanpoolers, or transit GoPasses — we applaud our members and partners for the steps they are taking to make life easier for their associates.
Let’s get moving,
Joe Milazzo II, PE
RTA Executive Director
RTA is the voice of the regional business community on transportation
post reference: th3.2019.47