RTA partners with RDU in marketing campaign for Paris flight

by Bruce Sargent, RTA Air Service chair

The Regional Transportation Alliance is partnering with the RDU Airport Authority to launch a multifaceted advertising campaign for the new RDU – Paris flight.

The new RDU – Paris nonstop flight was announced fall 2015 thanks to organized business community support, key corporate funding, and the efforts of local partners and RDU Airport Authority.

The marketing campaign will be funded in part by the RTA Air Service Advancement Projectwhich launched in Dec. 2014 to create a regional marketing fund for new nonstop transatlantic air service.  Both cash and in-kind investments made as part of the ASAP initiative will complement marketing expenditures by RDU Airport Authority to help ensure the success of the Paris flight by increasing awareness of the offering and encouraging its use.

Be on the lookout for RDU-Paris advertising via web, radio, tv, outdoor, event, and other channels, and help share information about the new flight with friends and colleagues.

RTA thanks all ASAP investors for helping to promote awareness of this new international connection from our market!

Thank you to all of the ASAP investors:

  • Cary Chamber of Commerce
  • Cisco Systems, Inc.
  • Citrix
  • Credit Suisse
  • Duke Energy
  • Duke University
  • Fairway Outdoor Advertising
  • First Citizens Bank
  • Forge Communications
  • Greater Raleigh Chamber of Commerce
  • Greater Raleigh Convention and Visitors Bureau
  • IBM Corporation
  • Morrisville Chamber of Commerce
  • Quintiles
  • Red Hat, Inc.
  • Research Triangle Foundation of North Carolina
  • UNC REX Healthcare
  • Wells Fargo

And thank you to the ASAP in-kind partners:

  • Cary Chamber of Commerce
  • Chapel Hill-Carrboro Chamber of Commerce
  • Chapel Hill / Orange County Visitors Bureau
  • Durham Convention and Visitors Bureau
  • Morrisville Chamber of Commerce
  • Greater Raleigh Chamber of Commerce
  • Greater Raleigh Convention and Visitors Bureau
  • Downtown Raleigh Alliance
  • Regional Transportation Alliance
  • The Umstead Hotel and Spa

Companies can still join the Air Service Advancement Project and do not have to be an RTA member. Click here for more information about how you can help sustain and enhance our region’s connection to the world ASAP.

Let’s get moving,
Bruce Sargent
RTA Air Service chair

RTA Air service chair Bruce Sargent serves as Site Operations Manager at RTA Leadership Team member IBM from their Research Triangle Park campus